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Americas Best Value Inn Promises 100% ROI! Or You Don't Pay!

(Cleveland, OH) - February 14, 2008 - "I am so confident that Americas Best Value Inn has the best resources in our industry segment that I promise your Return On Investment will exceed 100 percent of your membership fees. If it doesn't, then we haven't done our job, and I will waive your membership fees," stated a very confident Roger Bloss, the CEO and founder of the Vantage Hospitality Group and Americas Best Value Inn.

In what must be one of the boldest moves in the history of the lodging industry, Americas Best Value Inn is putting its money where its mouth is - in the best interest of its membership. "Our primary job as a membership brand is to provide outstanding value to our members," said Bloss.

Americas Best Value Inn is known for shaking up the lodging industry. In only eight years, Americas Best Value Inn has organically added nearly 800 properties to its system by providing hotel owners with an affordable alternative to franchising through low, flat fees; short-term contracts; and a voice and a vote in the brand's direction; while providing outstanding marketing, reservation, and electronic resources. Most recently, the brand offered to waive the first year membership fees to any new construction project that carries the Americas Best Value Inn flag.

"Roger and I have been friends for years and this isn't the first time he wanted to do something that initially, I thought was absolutely crazy," said Bernie Moyle, COO and CFO of Americas Best Value Inn. "When we first started Americas Best Value Inn, it was Roger's idea to allow our members to vote on their own fees. As the Chief Financial Officer, I thought he was out of his mind. Who allows that to happen and stays competitive? However, the idea of giving our members a voice and a vote in our brand's direction has become the hallmark of Americas Best Value Inn and it's what really sets us apart from our competition."

According to Moyle, the ROI promise is also an excellent opportunity for the brand to critique its programs. "Any company, hotel brand or otherwise, that doesn't subject itself to analysis on a regular basis, won't be competitive for long. I look at this program as an early warning system. If we're required to waive any membership fees, we will be able to focus on our weaknesses so that we can address those concerns quickly and effectively. This program benefits our entire brand."

"Certainly, the commitment requires that our members participate in our brand's programs and initiatives. But we also want them to know that we stand with them and we're willing to engage our resources to help them succeed. I think our promise speaks volumes about our commitment to our membership," said Bloss.

For more information about this Return on Investment program, please contact Jordan Langlois, Vice President of Brand Management, at 1-877-311-2378 x 104 or jlanglois @ americasbvi.com. For general membership information regarding Americas Best Value Inn, please visit www.AmericasBestValueInn.com or call 1-888-316-2378.

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